Dynamic EP Selection
Route traffic by geo, bundle, format, and placement relevance.
Intelligent Ad Exchange & SSP Platform
Scale your business by integrating with Mindtos' global supply and demand ecosystem. ITDM helps partners improve RPM and ROI through ML routing and in-house traffic quality controls.
3
Data Centers (US, SG, EU)
400K+
QPS traffic processing
150ms
Average response time
All
Ad formats supported
Global Regional Capacity
3 data centers (US, SG, EU) with ~150ms average response time and 400K+ QPS traffic processing capabilities.
US65K QPS
EU12K QPS
RUCIS60K QPS
KR33K QPS
JP11K QPS
ID38K QPS
LAR30K QPS
PH46K QPS
IN2K QPS
MX3K QPS
Intelligent Traffic Delivery Model
Mindtos ITDM connects supply and demand through ML routing, yield optimization, and in-house quality controls.
Supply
SSP
ITDM Engine
ML RPM Optimization
Maximize yield with model-driven bid and endpoint decisions.
Traffic Quality Filter
Screen invalid, fraudulent, and policy-violating signals in real time.
Demand
DSP
ML RPM Optimization
Dynamic yield management to improve revenue per impression across supply and demand workflows.
Dynamic EP Selection
Context-aware endpoint routing by country, bundle, ad type, and display manager.
In-house Traffic Screening
Proprietary quality checks filter invalid traffic and policy-risk signals before delivery.
>5× RPM Uplift
Verified inventory routing helps platform partners unlock measurable RPM gains.
Data Intelligence & Simulation
Comprehensive and granular dashboards enable us to identify issues and opportunities in real time.
Overall / DSP / SSP
Holistic platform performance across all partner dimensions.
DMO Dimension
Advertiser domain-level insights for brand safety and yield.
Bundle Dimension
App and site-level traffic quality and revenue analysis.
Adomain Dimension
Deep-dive into landing page and creative performance.
RPM / QPS Simulation Tools
Identify and verify optimal parameter configurations for peak performance before deployment.
Case Studies
Demand and supply are universal — our tailored solutions for different partner types are what set us apart.
DSP
DSP Partner A — E-Commerce Retargeting
Profile: Direct e-commerce retargeting budget with strong needs for global traffic scale.
Challenge: Balance advertiser KPI targets with DSP ROI while expanding reach.
Solution: Leverage ITDM to select the most relevant traffic by country, bundle, ad type, and display manager. Classify inventory sensitivity to ad creatives.
3× scale increase · ROI improved from 0.7 to 1.0
ADX
ADX Partner B — QPS-Constrained Exchange
Profile: 3rd-party demand with limited QPS processing capacity and thin margins.
Challenge: High sensitivity to cloud cost and traffic monetization efficiency.
Solution: Mindtos Intelligent Traffic Delivery Model for maximization of Revenue per QPS.
240% business growth with allocated QPS limit intact
DSP
DSP Partner C — High-Margin Direct Budget
Profile: All-direct but sensitive budget with high margin requirements.
Challenge: Low fulfillment rate (FFR), difficult to find matching traffic for delivery.
Solution: Reach alignment with supply partners beforehand to mitigate informed risk and drive win-win results.
5× revenue with no alerts from all parties
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